Social media can help organise voluntary and civic commitment. A large number of initiatives uses Facebook, Twitter and others to call attention to activities and topics. They win followers and supporters and motivate others to be a part of their projects.
It is the goal of the competition Smart Hero Award to publicise and award voluntary and social commitment that is realised via social media. Smart refers to the intelligent use of social media, to recognition, respect and tolerance. The award goes to projects, initiatives and people that represent these values and successfully use social media in order to fulfill their voluntary and social commitment.