KulturPass
Project
The KulturPass was aimed at young people who reached the age of 18 in 2024 (born in 2006) and live in Germany. They received a budget of 100 euros for cultural activities, redeemable via an app for concert tickets, theater, cinema and museum visits as well as for books and records. Budgets already activated for the 2006 cohort can still be redeemed until the end of December 31, 2025. The 2005 cohort could also use the KulturPass: It was possible to activate the budget until 31.12.2023.
A new federal government will decide whether the KulturPass will also be available to young people born in 2007. Minister of State Claudia Roth is strongly advocating the continuation of the program. Thanks to the existing structures, a continuation could be implemented quickly following a positive decision by the federal government. This would enable everyone who has already turned 18 by then to use the KulturPass immediately.
The KulturPass is also intended for cultural providers: they can use the KulturPass platform to present their offers and thus reach, appeal to, inspire and attract a young audience.
The KulturPass is a project of the Federal Government Commissioner for Culture and the Media (BKM) in cooperation with the Federal Ministry of Finance (BMF). It is implemented by the Digital Opportunities Foundation as part of a grant. The funding is based on a resolution of the German Bundestag.
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Carolin Bergmann - Community Management
cbergmann@digitale-chancen.de
Helen Rehse - Communication
kommunikation@kulturpass.de
Aim of the project
The aim of the KulturPass is to get young people newly interested in cultural activities after the pandemic and to break down financial barriers to accessing cultural offerings. In doing so, it also aims to awaken interest in offerings that broaden the spectrum of personal preferences. The KulturPass thus contributes not only to the promotion of general and cultural education of young people, but also to the development of new audiences and the strengthening of local cultural providers.
Within the framework of this project, the Digital Opportunities Foundation is responsible for implementation as an operational partner. It will act as an interface between the BKM, the development partner and technology service provider, the communications agency, and the users, i.e., the cultural providers and the young people.
Follow the KulturPass on Social Media
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By implementing this project, we are contributing to the realisation of the following United Nations Sustainable Development Goals: